Digital Marketing

Online Reputation Management, or ORM, is a multifaceted concept aimed at creating a positive public perception of a brand, business or individual. Reputation management includes reputation monitoring. The customer comments can damage the brand...

Whether you have just started your business or had it for a while, you would know how the Internet has shaped companies' marketing strategies. Of course, one of the most crucial marketing strategies is...

Nowadays, it is believed that advertising on social media platforms is more worthwhile than on newspapers, magazines, and many more. Businessmen like to promote their business through the Instagram platform, especially for many reasons,...

When businesses post on Instagram, they want to ensure they have innovative content highlighting their brand message in the most relevant manner. Creating an Instagram icon aesthetic requires tailoring the posts to create a...

In Australia, the digital aspect of the business market is booming, with companies spending more than before on digital ads.  With its burgeoning e-commerce economy and rapid adoption of digital technology, the country's digitalization offers...

Instagram is a widely used and loved social media platform that is used by millions of people around the world. This app has been around since 2010 and has been one of the favourite...

In the current era, the usage of social media services for communication purposes has become very common and well-known. That being said, it has become nearly impossible for someone to be unaware of ‘WhatsApp’...